You can create FlipBook with just HTML (Recommended)

<div
    class="_df_book" height="500"
    source="http://www.yoursite.com/books/dflip manual.pdf"
    id="df_manual_book">
    </div>

If needed you can use the id to extend the options. Or set global
DFLIP.defaults
for consistency in the page (see examples).

Or you can create FlipBook with jQuery

var flipBook;

    jQuery(document).ready(function () {

    var pdf="http://www.yoursite.com/books/dflip manual.pdf";
    var options = {height: 500};
    flipBook = $("#flipbookContainer").flipBook(pdf, options);

    });

This is just a basic example. Refer to other examples for further usages.